How To Start A Podcast
All right, people, Let's talk podcast. I promised at least three people that I was going to write this , so I want to make it super fast and super easy for you guys. First step in starting a podcast is knowing it's free. You can do it for free. It's not going to cost you a dime, I promise. Well, maybe it'll cost you a dime. I don't know. But, regardless, first thing you do is this. Go to AnchorFM, Anchor.FM, actually, and subscribe.
Do it for free. You can start your podcast right from there.
Let's name your podcast. I would start broad. I would make it very broad. I know where I am, that's why it's called Bad Reputation. But I know that's the arena that I kind operate in. I talk about entrepreneurship. I talk about reputation management, I talk about social media, I talk about entrepreneurship. You guys have to figure that out on your own. Now that your account is set up on Anchor let's get to the recording.
ZOOM- Go to Zoom.us and sign up for a Zoom account. The reason I say this is, record your episodes in Zoom. It's a great way, one, to share the quick link to your guest so they can just click the link, and you guys are connected from an audio standpoint. Zoom will let you record the audio, and it downloads either to its could or your local drive. The audio, actually, can download very, very small and compressed, so it's very easy to upload to the audio file to Anchor.
Google Form ( Guest Form )- The next step is to create a Google form that you send to your guests to be able to fill out like, name, email address, what they want to talk about etc. Be very unselfish with it, ask them what they would like to talk about. From that standpoint you want to make sure that you're getting the information and topics of the episode. What you'll find is you will typically veer off and kind of start talking about different things. But it's a great point for you to be able to go back, and reference so you can control the steadiness of the episode.
Equipment- The next step would be to invest in a good microphone, 100%, get a good mic. I use a Yeti mic. I paid, I don't know, maybe like a hundred and some odd dollars for it. Here is the Amazon link for it just click the image.
To be honest with you, if you don't have a good mic, the audio is going to suck. If the audio sucks, nobody's going to listen, so you want to make sure that you invest in a good mic. It's definitely worth it. On your Zoom account, you want to test the audio to make sure you, one, (A) sound good, and (B) they sound good. Because again, if the audio sucks, nobody's going to listen to an entire episode.
Podcast Do and Don't- The very first episode, by the way, should be about you. It should be an introduction of who you are, what you do, why you're starting the podcast, tell your story. That's the easiest episode to start with, and should be the very first one. The next to remember is you don't need to always have a guest on your podcast. Podcast episodes can be six minutes, they can be three minutes, they could be an hour and a half. Some of my episodes are an hour and a half. But you want to make sure that you're putting yourself in a situation where you're not always having a guest on. You want to be able to talk to your audience and share your knowledge with them. So don't overthink each episode, if you feel it, record it.
Creative Side Notes- If you're looking for art to design it, getting an intro or an outro done is not that difficult. Go on Fiverr.com. There's people there that will create beautiful intro and outro's for your podcast. As well as assist in designing cover art.
Monetizing- What I also like about Anchor is it gives you the ability to monetize the podcast, so if your podcast is doing well, you'll actually be able to make money from it. I'm sponsored by Spotify, and BlackTie, as well as SquareSpace, so I get paid to do episodes, which is awesome, and you guys have the ability to do that, too.
Pillar of Content- Your podcast will be an enormous help in creating content. You're creating a pillar of content, so you can take that audio file and you can create a blog out of it. You can send it and get it transcribed at Rev.com as I have done here. You can create micro and macro pieces of content that you can use on your social media accounts.
You can video record your podcast episode, upload it as a YouTube episode, edit it into IGTV, Instagram, Facebook, and LinkedIn content. There's a lot of things that you guys can do to use that podcast as the pillar of all your content. I really, really want you guys to at least try it, because I think you're going to be surprised about how well it can actually work out for you.
To summarize just make sure that you're being consistent. Have fun with it. Use it as a content pillar for all your content. I hope this helps. If you have questions, you can always message me. Get podcasting, guys!